Prepare an eligible business profile with accurate details, access ownership and a maintenance workflow.
Research, channel development and digital marketing support
Google held 94.72 percent of search engine market share in Vietnam, 99.48 percent in Thailand and 93.07 percent in Indonesia in August 2026, according to StatCounter. When a buyer or potential partner wants to check that a new company is real, Google Search and Maps are often the first places they look, and an unclaimed, incomplete or outdated profile works against you. Google Business Profile Setup prepares an eligible profile with accurate details, clear ownership and a process for keeping it current.
Most profile problems in a new market come from the basics rather than from missed ranking tactics.
Not every registered company qualifies for a Google Business Profile. Eligibility depends on how the business actually serves customers, whether at a location they can visit or across a service area, and a registered address alone does not establish it. Checking the operating model against Google’s rules before creating a listing reduces the risk of suspension, and Google’s guidelines do not allow more than one profile for each location, so an existing listing should be claimed rather than duplicated.
Verification and suspensions often turn on details. The business name has to reflect the real-world name used consistently on signage, the website and stationery, and the address has to be the business’s actual location. Google decides the verification method and the outcome, but preparing accurate information and supporting evidence in advance removes much of the back-and-forth that delays new listings.
A claimed profile left mostly blank is a missed opportunity. Categories, hours, contact routes, services and genuine photos help buyers understand the business and help Google match it to relevant local searches, and reviews are increasingly read by B2B buyers doing due diligence before a first meeting. A clear workflow for responding to genuine reviews, and for keeping details current, protects that first impression once the setup work ends.
Ownership is the part most often overlooked. The profile should sit under an account your business controls, with managers added as needed, so that access never depends on a former agency or employee.
The setup steps are consistent across markets. The registration evidence used for verification and the complementary local platforms differ.
We review your operating model, any existing profile and the authorised owner, and identify verification or access issues before anything is created. Where a listing already exists, the aim is to claim or recover it rather than create a duplicate that could be suspended.
We prepare the appropriate primary and secondary categories, hours, contact details, services and business description using current, accurate information. Categories are matched to the core business activity, because an overly broad or mismatched category limits relevance and can misrepresent the business.
We collect genuine photos of the business and other supported assets, and confirm that the material accurately represents the operation. Photos supplied by the business itself are preferred to generic stock images, which do little to build trust with buyers checking the profile.
We assign responsibility for profile changes and for responding to genuine customer reviews, and document how updates are approved. You keep control of profile ownership and access throughout, with managers added on terms you agree.
Each market page sets out the local context, the checks that matter there and what to prepare before the work begins.
Prepare an eligible business profile with accurate details, access ownership and a maintenance workflow. Focused on Vietnam.
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Prepare an eligible business profile with accurate details, access ownership and a maintenance workflow. Focused on Thailand.
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Prepare an eligible business profile with accurate details, access ownership and a maintenance workflow. Focused on Indonesia.
Explore the serviceGoogle controls verification everywhere. What changes is the registration evidence a business typically prepares and the other platforms worth considering.
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| Dimension | Vietnam | Thailand | Indonesia |
|---|---|---|---|
| Registration evidence commonly prepared | The business registration certificate, with the name and address checked for consistency with the profile. | A DBD-issued company certificate or equivalent registration document, with the name and address checked for consistency with the profile. | The NIB (Nomor Induk Berusaha) and registered address, checked for consistency with the profile. |
| Complementary platforms | There is no single dominant local directory, so Google Business Profile is the platform to prioritise. | Wongnai for food and lifestyle categories, and YellowPages Thailand for broader business listings. | Marketplace storefronts such as Tokopedia and Shopee for e-commerce categories, alongside rather than instead of the profile. |
| Personal data in review workflows | Review handling that stores customer contact details must follow the Personal Data Protection Law. | Review handling that stores customer contact details must have a lawful basis under the PDPA, such as consent. | Review handling that stores customer contact details must follow UU PDP, including consent requests in Bahasa Indonesia where consent is the basis. |
The engagement letter confirms the final deliverables and level of detail.
An assessment of eligibility, ownership and existing listings, with the information gaps and verification risks identified. It explains what can be set up straight away and what depends on documents, access or decisions on your side.
The supported profile fields and assets prepared or updated within scope, including categories, hours, services, description and genuine photos, with the verification request prepared or submitted where Google allows it. Google makes the verification decision.
The access arrangements, the people responsible for updates and review responses, and a simple process for keeping business details current. The handover is written so that your own team can maintain the profile.
The operating model and ownership questions usually decide how quickly setup can move.
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| Input | What to include |
|---|---|
| Business operation | How and where customers are served, including any existing profile. |
| Evidence and assets | Relevant business information, address details, hours and genuine photos. |
| Authorised owner | The client account that will retain ownership and approve changes. |
Google controls eligibility and verification. Multi-location work, ongoing review management and paid advertising are separately scoped.
Businesses with several eligible locations need consistent information and ownership across all of them. Additional locations are scoped separately, using the same eligibility checks and the workflow agreed for the first location.
A profile and the website reinforce each other, so on-site foundations are covered by the SEO Starter & Audit where they are needed. Paid local visibility belongs to a Google Ads Launch rather than to profile setup.
Engagements from Viettonkin’s published case studies. Each card states where the work took place and summarises what we did; the case itself gives the full context.
Practical answers for planning your marketing brief.
No. Eligibility depends on the real operating model, not registration alone. Check Google’s rules before creating a listing.
No. Google determines the available verification methods and outcome. Preparation and profile work are scoped around those dependencies.
No. Reviews should reflect genuine customer experiences. The setup covers a workflow for responding to genuine reviews, not for generating them.
They are agreed after reviewing the market, scope, source material, access requirements and delivery responsibilities.
Share your target market, business objective and current setup. We will agree the deliverables, responsibilities and next step.
