Prepare a search campaign with local-language research, ad copy and a measurement plan.
Research, channel development and digital marketing support
Google held 94.72 percent of search engine market share in Vietnam, 99.48 percent in Thailand and 93.07 percent in Indonesia in August 2026, according to StatCounter. Paid search is therefore a natural early channel for a business entering those markets, but it only pays off when keywords reflect how local buyers search, conversions are measured within local privacy rules and the account meets current advertising requirements. Google Ads Launch prepares an initial search campaign on those foundations before you approve activation.
Paid search in a new ASEAN market goes wrong for predictable reasons that are cheaper to fix before launch than after.
Keyword research has to happen in the local language. Buyers in Vietnam, Thailand and Indonesia often search with product terms that differ from the English category name, and a keyword list or ad copy translated from a home-market campaign tends to miss the phrases with real buying intent. Ad copy written for the local buyer, and landing pages that match what the ad promises, decide whether clicks turn into enquiries.
Conversion tracking is now subject to data protection law in all three markets. Consent requirements for tracking and remarketing audiences differ, and in Thailand transfers of personal data abroad raise additional questions. Configuring measurement with those rules in mind from the start produces data that can be trusted, instead of a setup that has to be corrected once a campaign is already spending.
Advertising rules are moving as well. Vietnam tightened its online advertising enforcement in 2026, including faster removal of unlawful online ads and a cap on how long video ads can delay the option to turn them off, and Thailand has published advertiser identity verification requirements for online social media services, taking effect on 1 November 2026, whose application to search advertising still needs confirming. A self-serve setup built from a global checklist can easily miss changes of this kind.
Google’s own requirements apply independently of local law. Advertiser verification tasks in the Google Ads account, ad policies and billing ownership all need attention before launch, and media spend is agreed separately from the service so that budget decisions stay with you.
Account structure and campaign-building steps are consistent across markets. Advertising rules, verification questions and tracking consent differ, and the launch accounts for them.
We confirm account ownership, access, billing responsibilities and any verification tasks shown in the Google Ads account. Media spend is agreed and paid separately from service fees, so budget control and billing arrangements are settled explicitly before any campaign is built.
We research local-language buyer intent for your products and review how well your landing pages match it. The initial keyword groups and exclusions are defined around searches that signal genuine buying interest rather than volume alone, and relevant English terms are included where local buyers use them.
We prepare the agreed search campaign, location settings and ad copy using claims you have approved. Budgets and bidding choices are set out for your review before activation, and the copy is written for the local buyer rather than translated from an existing home-market campaign.
We agree meaningful conversion actions, assess data-collection and consent requirements, and test the selected implementation. Before launch we review policy status, local advertising content questions and any unresolved dependencies, and we flag anything that needs legal review rather than treating a checklist as clearance.
Each market page sets out the local context, the checks that matter there and what to prepare before the work begins.
Prepare a search campaign with local-language research, ad copy and a measurement plan. Focused on Vietnam.
Explore the service
Prepare a search campaign with local-language research, ad copy and a measurement plan. Focused on Thailand.
Explore the service
Prepare a search campaign with local-language research, ad copy and a measurement plan. Focused on Indonesia.
Explore the serviceThese differences shape the pre-launch review. They are points to confirm close to launch, not a substitute for legal advice.
Scroll the table horizontally on smaller screens.
| Dimension | Vietnam | Thailand | Indonesia |
|---|---|---|---|
| Advertising content rules | Vietnam’s advertising law applies, with enforcement tightened in 2026, including fast removal of unlawful online ads on request from the authorities. | The Consumer Protection Act and truthful-advertising requirements apply to ad content. | Law No. 8 of 1999 on Consumer Protection applies, together with the industry’s self-regulatory advertising ethics code, Etika Pariwara Indonesia. |
| Advertiser verification | No local verification requirement for individual advertisers was identified. Google’s own account verification still applies. | A notification published on 5 May 2026 requires online social media services to verify advertisers’ identity from 1 November 2026. Its application to search advertising, and to agencies paying on a client’s behalf, needs confirming at launch. | No local advertiser verification rule had been identified at the time of writing. The position should be checked again close to launch. |
| Tracking and remarketing | Consent requirements under the Personal Data Protection Law apply to conversion tracking and remarketing audiences. | PDPA consent requirements apply, including the rules on transferring personal data abroad. | UU PDP consent requirements apply, with consent requests in Bahasa Indonesia. |
The engagement letter confirms the final deliverables and level of detail.
The agreed campaign and ad group organisation, the local-language keyword plan with its exclusions, and ad copy built on approved claims. Each element is documented, so your team can see why the campaign is structured the way it is and adjust it later with confidence.
The conversion actions agreed, how they are implemented and the results of validation testing, together with the consent handling applied. Any remaining measurement gaps are listed with an owner, so they are known before the campaign spends.
Budget settings, account ownership, approval responsibilities and the arrangements for ongoing management, whether in-house or separately scoped. Outstanding policy or compliance questions are recorded so they can be resolved before the campaign is activated.
Clear ownership of the account, budget and claims keeps the launch on track.
Scroll the table horizontally on smaller screens.
| Input | What to include |
|---|---|
| Accounts and website | Authorised Google Ads and relevant website access. |
| Offer and audience | Products, landing pages, target locations and approved claims. |
| Budget and approval | Media budget, billing owner, goals and launch approver. |
The launch scope does not automatically include ongoing optimisation, additional campaign types or media spend. Activation follows the client’s agreed approval process.
Once the campaign is live, optimisation, reporting and additional campaigns or ad groups are separate work. Ongoing review of new ad creative against local advertising rules can also be scoped, which is worth considering where those rules are changing quickly.
Paid and organic search reinforce each other. Where the website itself needs technical and content foundations, the SEO Starter & Audit covers that work, and the keyword research carried out for the launch can inform it.
Engagements from Viettonkin’s published case studies. Each card states where the work took place and summarises what we did; the case itself gives the full context.
Practical answers for planning your marketing brief.
No. Results depend on demand, competition, budget, offer, landing pages and execution. Setup establishes the agreed campaign and measurement foundation.
No. Complete any verification tasks required in the Google Ads account. Platform requirements apply independently of local advertising rules.
Ownership, billing and access are confirmed at the start. The account and media spend are normally best held by your business, so that budget control and historical campaign data stay with you.
They are agreed after reviewing the market, scope, source material, access requirements and delivery responsibilities.
Share your target market, business objective and current setup. We will agree the deliverables, responsibilities and next step.
