Market intelligence, channel development and digital marketing support for businesses entering or growing in Vietnam, Thailand and Indonesia.
Research, channel development and digital marketing support
Southeast Asia's digital economy is on track to surpass USD 300 billion in gross merchandise value in 2025, according to the e-Conomy SEA 2025 report by Google, Temasek and Bain & Company. For a business entering Vietnam, Thailand or Indonesia, the harder question is where to start: size the market, test the price, find partners or build the digital foundations that buyers now check before they make contact. Viettonkin’s Marketing & Sales services are focused assignments organised around those decisions, each with defined outputs.
Most of the costly mistakes we see come from making commercial decisions in the wrong order, or on evidence that was never local.
Businesses entering Vietnam, Thailand or Indonesia usually arrive with a plan shaped by their home market: a price calibrated to home costs and buyers, a competitor list drawn from English-language research and a channel model that worked somewhere else. Each of those can be wrong in ways that are expensive to correct later, particularly once a distributor has been briefed or a launch budget committed.
The evidence that corrects them is local, and often in the local language. Domestic competitors publish their prices on Vietnamese, Thai and Indonesian marketplaces, registries show which potential partners are active, and national statistics, read carefully, reveal how large a category really is. Data protection and advertising rules also differ by market, and they now apply directly to analytics, email lists and campaigns.
Viettonkin has supported more than 2,000 businesses since 2009, including Fortune 500 and VNR500 companies. The Marketing & Sales services apply that local knowledge to commercial questions through focused assignments: each one answers a specific decision, has defined outputs and a clear handover, and can stand alone or feed the next stage of work.
Build a basis for positioning, pricing and commercial priorities before committing budget. These assignments are usually the first step for a business that has chosen a market but not yet validated it.
Size the opportunity, map the competitors and compare price points before committing to a market.
Explore the serviceCompare a proposed price with relevant local alternatives and the target buyer’s context.
Explore the serviceSet positioning, audience priorities and a practical sequence of marketing and sales work.
Explore the serviceSeparate new-candidate research from a diagnostic of the partners you already work with. Both rely on registry data and direct market checks rather than on partner claims.
Agree the website, campaign, email or local-profile work that supports the chosen route to market. Each is set up with the local language and the market’s data protection rules in mind.
Establish a technical search baseline, local-language keyword plan and initial content scope.
Explore the serviceReview sender setup and list handling, then build an initial local-language nurture sequence.
Explore the servicePrepare a search campaign with local-language research, ad copy and a measurement plan.
Explore the servicePrepare an eligible business profile with accurate details, access ownership and a maintenance workflow.
Explore the serviceA focused assignment can stand alone or supply the input for the next stage.
Clarify category demand, relevant competitors and the proposed price before building a broad launch programme. A Market Sizing Snapshot or Pricing Localization Check provides the evidence, and a Marketing Strategy Brief turns it into positioning and a sequenced plan so that later spending follows a clear order.
Choose the channel and the practical work needed to support it, from distributor candidate research to a first search campaign. The right starting point depends on how the category is actually bought: through trade networks, through direct B2B relationships or through online discovery.
Review the evidence from the existing partner network and digital setup before deciding what to expand or change. A Channel Health Check tests partner performance against market observation, and an SEO audit or profile review shows whether the digital foundations are doing their job.
The assignments are designed to hand evidence forward, so work done early is not repeated later.
Research feeds decisions. The competitor price data gathered in a Market Sizing Snapshot can be reused in a Pricing Localization Check, and both give a Marketing Strategy Brief the local evidence it needs to set positioning. The Brief then recommends which of the other services to use, and in what order, so that execution budgets go to the steps that matter first.
Channel and digital work reinforce each other. A Channel Health Check can show whether a Distributor Shortlist is needed at all, while SEO, Google Ads, email and Google Business Profile work build the online presence that buyers and prospective partners increasingly check before a first conversation. Each assignment is still scoped on its own, with responsibilities for access, approvals and handover agreed at the start.
The scope should reflect available evidence, team capacity and the decision deadline.
Scroll the table horizontally on smaller screens.
| Input | What it helps establish |
|---|---|
| Market and customer | The country, geography, language and buyer to focus on. |
| Offer and current position | The product or service, existing sales, channels and assets. |
| Objective and constraints | The decision, budget, delivery priorities and team responsibilities. |
| Existing evidence | Research, performance reports and previous work that can be reused. |
Engagements from Viettonkin’s published case studies. Each card states where the work took place and summarises what we did; the case itself gives the full context.
The Thailand branch of a European adhesive manufacturer wanted distributors for its office-use adhesives in Vietnam. We researched distributors of office stationery and supplies, built a curated contact list, introduced the client to them and reported on partner feedback.
Read the case study
An international consumer brand wanted to enter Vietnam without first building a local marketing team. We ran its digital strategy end to end: paid acquisition mix, content calendar, influencer sourcing and local channel selection.
Read the case study
A B2B technology client planned to enter four ASEAN markets. Instead of four parallel launches, we built a sequenced go-to-market plan with a go-first and go-later framework and clear gates between phases.
Read the case studyPractical answers for planning your marketing brief.
No. Choose the assignment that addresses the current decision or gap. A strategy brief can help prioritise the sequence where the route is unclear.
The pages describe focused assignments. Ongoing management, additional markets and further deliverables are scoped separately.
The scope, fee and schedule are confirmed after the brief. Rankings, sales, partner acceptance and platform approvals are not guaranteed.
The brief identifies your current systems and providers and assigns the responsibilities for access, approvals and handover.
Share your target market, business objective and current setup. We will agree the deliverables, responsibilities and next step.
