Review an existing partner network’s performance, coverage and commercial terms.
Research, channel development and digital marketing support
Businesses already selling through distributors in Vietnam, Thailand or Indonesia rarely get an objective view of how those partners actually perform. Reviews tend to happen informally, filtered through the internal team that owns each relationship, and problems surface only when renewal is close or sales have already slipped. The Channel Health Check gives an independent, evidence-led read on the network you already have.
An independent review is useful precisely because it has no stake in the outcome.
An outside reviewer has no interest in protecting a long-standing partner relationship or a past appointment decision, so findings can be reported as they are. That matters when the team closest to a distributor is also the team whose judgement a review might question, or when a partner has become hard to challenge simply because it has been in place for years.
Partner reports are not the same as market evidence. Sales figures supplied by a distributor can overstate performance, particularly as a contract renewal approaches. Checking coverage and pricing in the market itself, through retail and online visibility, and cross-checking claims against independent sources where they exist, gives a basis for decisions that does not depend on the partner’s own account.
Specific, documented gaps are also more useful than a general sense that something is wrong. They give a stronger basis for renegotiating terms, surface coverage and pricing problems before they become larger revenue shortfalls, and make the next move, whether adding partners, replacing one or consolidating, a decision grounded in evidence.
The Health Check brings supplied records and independent market observations together, and it is explicit about which is which.
We review sales, volumes and trends for each partner against the targets set and what the market and category could reasonably support. Figures supplied by partners are distinguished from your own records and from information that can be independently corroborated, so the weight given to each finding is clear.
We compare the territories and channels each partner is contracted to cover with the presence that can actually be observed in stores, on marketplaces and in B2B channels. The report explains the limits of any store or online sample, so a gap in the sample is not mistaken for a gap in coverage.
We review observed end-market prices against your intended positioning and note where competitor products are visible in the same channels. Price drift and strong competitor presence can point to a partner’s effort or focus, but the causes are investigated before any conclusion is drawn.
We review exclusivity terms, minimum purchase commitments, termination clauses and the renewal context against actual performance. Findings are ranked by the strength of the evidence, their business impact and urgency, and questions that need specialist legal advice are identified separately.
Each market page sets out the local context, the checks that matter there and what to prepare before the work begins.
Review an existing partner network’s performance, coverage and commercial terms. Focused on Vietnam.
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Review an existing partner network’s performance, coverage and commercial terms. Focused on Thailand.
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Review an existing partner network’s performance, coverage and commercial terms. Focused on Indonesia.
Explore the serviceThe engagement letter confirms the final deliverables and level of detail.
Documented observations for each partner, the limitations of the data used and a ranked list of the issues that matter most. Each finding shows its source, so your team can see whether it rests on partner statements, internal records or independent observation.
A side-by-side comparison of what each partner committed to, in territory, channels and performance, with what the available evidence shows. It highlights where the network is thinner than assumed and where pricing has moved away from your intended positioning.
Questions to put to partners, options to investigate before renewal or expansion, and where a replacement search or specialist legal review may be warranted. The findings and the reasoning behind them are walked through with your team.
The diagnostic is only as good as the records it starts from, so the brief sets out what is available.
Scroll the table horizontally on smaller screens.
| Input | What to include |
|---|---|
| Partner network | Partner list, products, territories and channels. |
| Performance records | Sales history, targets and the source of each data set. |
| Commercial terms | Current agreements, renewal dates and management concerns. |
The Health Check reviews existing partners. New-partner identification, outreach, negotiations and ongoing channel management are separately scoped.
If the diagnostic shows that a partner should be replaced or that a territory is effectively uncovered, Distributor Shortlist is the related service for identifying and screening new candidates. Outreach, introductions and negotiations with any new partner are agreed separately.
Contract interpretation, termination rights and dispute risk are matters for legal advisers. The Health Check identifies the terms that need attention and the evidence relevant to them, and a legal review can be coordinated separately through Viettonkin’s legal services where needed.
Engagements from Viettonkin’s published case studies. Each card states where the work took place and summarises what we did; the case itself gives the full context.
The Thailand branch of a European adhesive manufacturer wanted distributors for its office-use adhesives in Vietnam. We researched distributors of office stationery and supplies, built a curated contact list, introduced the client to them and reported on partner feedback.
Read the case study
A regional logistics company wanted an honest view of where it was losing deals. We ran a structured market intelligence sprint covering competitor pricing, win and loss interviews, and shadow-pricing analysis.
Read the case studyPractical answers for planning your marketing brief.
No. It assesses the current network. Distributor Shortlist is the related service for identifying candidates.
No. Available evidence varies. The report should distinguish partner statements, client records and independently observed information.
Through store, marketplace and B2B channel checks in the contracted territories, supplemented by registry or trade data where it exists. The report states the size and limits of each sample.
They are agreed after reviewing the market, scope, source material, access requirements and delivery responsibilities.
Share your target market, business objective and current setup. We will agree the deliverables, responsibilities and next step.
