Review an existing partner network’s performance, coverage and commercial terms. Focused on Indonesia.
Research, channel development and digital marketing support
Indonesia's digital economy is estimated at USD 99 billion in gross merchandise value in 2025, up 14 percent year on year, according to the e-Conomy SEA 2025 report by Google, Temasek and Bain & Company. Marketplace listings make part of a partner’s reach visible, yet a claim of national coverage across Indonesia’s islands still needs direct verification, and licensing records confirm legal standing rather than real distribution. A Channel Health Check for Indonesia tests what partners report against marketplace, retail and authorised records in the regions they are contracted to serve.
Indonesia’s scale makes direct market verification more important than registry data.
OSS-RBA and AHU records confirm whether a partner holds a valid NIB and licensing consistent with its claimed distribution activity. That establishes legal standing. It does not confirm real distribution reach, and a valid licence says nothing about how consistently a partner serves the islands and regions named in its contract.
Indonesia’s geographic spread means a partner’s national coverage claim has to be checked region by region. Presence in Jakarta or on Java does not demonstrate distribution in Sumatra, Kalimantan, Sulawesi or eastern Indonesia, so checks on Tokopedia, Shopee and physical retail are scoped to the partner’s actual contracted territory rather than to the most convenient locations.
Sales evidence has to come from authorised records: your own data and what partners share with you. Investment realisation reports (LKPM) filed by PT PMA partners describe investment activity rather than product sales, so they are not treated as sales verification even where a partner makes them available. The report labels any figure that cannot be corroborated.
The core diagnostic, applied to Indonesia’s islands, licensing records and marketplaces.
We map Java and each other contracted region separately and design marketplace and retail checks for each one. A Jakarta presence is never taken as evidence of national distribution, and the report shows which regions were checked and how thoroughly.
We review OSS-RBA and AHU records for a valid NIB and licensing consistent with the partner’s claimed activity. These records confirm legal standing only, so they are kept separate from the findings about reach and performance.
We use authorised client and partner records as the basis for assessing sales performance, and we note where those records are incomplete. Investment reports such as LKPM are not treated as product-sales verification, and figures that cannot be corroborated are labelled accordingly.
We define which seller listings and outlets are in scope and distinguish authorised partner activity from unrelated resellers. Prices observed on marketplaces and in stores are recorded with dates and compared with your intended positioning in each region.
These are the most common reasons channel reviews in Indonesia misjudge a partner’s reach.
A valid NIB and distribution licence confirm legal standing, not actual reach across Indonesia’s islands. Claimed national coverage is verified through marketplace and regional checks before it is accepted as fact.
Checking only Jakarta and Java will miss gaps in Sumatra, Kalimantan, Sulawesi and eastern Indonesia. Verification is scoped to match the partner’s contracted territory, even when that makes the sample harder to collect.
These records anchor what the diagnostic verifies against.
Scroll the table horizontally on smaller screens.
| Input | Why it matters |
|---|---|
| Partner list, territories and contracts | Anchors what each partner is assessed against, island by island. |
| Historical sales by partner | Provides the baseline for identifying trends and gaps. |
| Known concerns or complaints | Focuses the diagnostic on the areas most likely to need attention. |
The engagement letter confirms the final deliverables and level of detail.
Documented observations for each partner, the limitations of the data used and a ranked list of the issues that matter most. Each finding shows its source, so your team can see whether it rests on partner statements, internal records or independent observation.
A side-by-side comparison of what each partner committed to, in territory, channels and performance, with what the available evidence shows. It highlights where the network is thinner than assumed and where pricing has moved away from your intended positioning.
Questions to put to partners, options to investigate before renewal or expansion, and where a replacement search or specialist legal review may be warranted. The findings and the reasoning behind them are walked through with your team.
Each card states where the work took place. None is presented as an engagement in Indonesia: the cases show how Viettonkin approaches comparable work, and each one sets out its full context.
The Thailand branch of a European adhesive manufacturer wanted distributors for its office-use adhesives in Vietnam. We researched distributors of office stationery and supplies, built a curated contact list, introduced the client to them and reported on partner feedback.
Read the case study
A regional logistics company wanted an honest view of where it was losing deals. We ran a structured market intelligence sprint covering competitor pricing, win and loss interviews, and shadow-pricing analysis.
Read the case studyPractical answers for planning your marketing brief.
Scoping defines which storefronts belong to your partners. Other listings are recorded separately, because unrelated resellers can distort both the coverage picture and the observed prices.
No. It assesses the current network. Distributor Shortlist is the related service for identifying candidates.
No. Available evidence varies. The report should distinguish partner statements, client records and independently observed information.
Through store, marketplace and B2B channel checks in the contracted territories, supplemented by registry or trade data where it exists. The report states the size and limits of each sample.
Share your target market, business objective and current setup. We will agree the deliverables, responsibilities and next step.
