Prepare a search campaign with local-language research, ad copy and a measurement plan. Focused on Thailand.
Research, channel development and digital marketing support
Google held 99.48 percent of search engine market share in Thailand in August 2026, according to StatCounter. Search advertising is the obvious way to reach Thai buyers who are already looking, but Thailand’s new advertiser identity verification rules for online social media services leave open questions about search campaigns and about who pays for ads on a client’s behalf. Google Ads Launch for Thailand builds the first campaign in Thai and works through those questions before you approve activation.
A new verification regime, active data protection enforcement and Thai-language search shape a first campaign.
Thailand’s Electronic Transactions Commission published a notification in 2026 requiring online social media service providers to verify the identity of advertisers before ads are published, in response to a rise in fraudulent ad accounts. Verification relies on identity documents or an approved digital identity system and has to be renewed periodically, and providers must keep advertiser details for a period after the relationship ends. Because the notification targets social media services, whether and how it applies to Google Search ads needs confirming close to launch rather than assuming either way.
The notification also reaches third parties that pay for ads on an advertiser’s behalf. If an agency pays for a client’s ads, the platform must verify and keep records on that agency as well, so billing arrangements in Thailand need to be settled with this in mind. Identity documents collected for verification are personal data too, which adds to the PDPA obligations that already apply to conversion tracking and remarketing, including the rules on transfers abroad.
Campaign quality still depends on language. Thai ad copy has to be written for Thai search wording, and character limits, the landing-page experience and the ad text need to be reviewed together, because copy translated from a home-market campaign tends to read unnaturally and miss local buyer terms. An English-language audience, where there is one, is set up as a separate campaign.
The core launch, applied to Thai search copy, verification questions and PDPA tracking.
We write Thai ad copy around Thai search wording and review it together with character limits and the landing-page experience. Any English-language audience is confirmed and handled in its own campaign, so each audience sees copy written for it.
We check the verification tasks shown in your Google Ads account and review current guidance on whether Thailand’s advertiser verification notification applies to your ad formats. We do not assume that a rule written for social platforms applies identically to search, or that it does not apply at all.
We confirm who will pay for and manage the ad account. If a third party would pay on your behalf, the verification and data retention implications of that arrangement are reviewed before it is agreed.
We match locations, schedules and enquiry handling to your capacity to serve the selected Thai market, and configure conversion tracking with PDPA consent in place. Where tracking data is processed outside Thailand, the transfer rules are addressed before launch.
These are the gaps most likely to cause problems for first campaigns in Thailand.
The advertiser verification notification is new, and early coverage has focused on social media platforms. Its exact scope for search advertising is reconfirmed close to launch, rather than assumed from early reporting in either direction.
If an agency pays for a client’s campaigns directly, the notification’s third-party payer language means the platform must also verify that agency and keep its records. Billing is agreed with this in mind before any campaign spends.
Ad copy translated directly from a home-market campaign often reads unnaturally and may not reflect Thai buyer language for the same product category. Copy is written directly in Thai and reviewed against the landing page before launch.
These inputs let the campaign be built around your actual offer and billing setup.
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| Input | Why it matters |
|---|---|
| Google Ads account access | Or authorisation to create an account, needed to configure structure and tracking. |
| Products, budget and billing arrangement | Anchor the build and show whether third-party payer questions arise. |
| Landing pages and approved claims | Ensure the destination matches the intent of each ad. |
The engagement letter confirms the final deliverables and level of detail.
The agreed campaign and ad group organisation, the local-language keyword plan with its exclusions, and ad copy built on approved claims. Each element is documented, so your team can see why the campaign is structured the way it is and adjust it later with confidence.
The conversion actions agreed, how they are implemented and the results of validation testing, together with the consent handling applied. Any remaining measurement gaps are listed with an owner, so they are known before the campaign spends.
Budget settings, account ownership, approval responsibilities and the arrangements for ongoing management, whether in-house or separately scoped. Outstanding policy or compliance questions are recorded so they can be resolved before the campaign is activated.
Each card states where the work took place. None is presented as an engagement in Thailand: the cases show how Viettonkin approaches comparable work, and each one sets out its full context.
Practical answers for planning your marketing brief.
That is not yet settled. The notification targets online social media services, so its application to search advertising is confirmed against current guidance close to launch rather than assumed.
No. Results depend on demand, competition, budget, offer, landing pages and execution. Setup establishes the agreed campaign and measurement foundation.
No. Complete any verification tasks required in the Google Ads account. Platform requirements apply independently of local advertising rules.
Ownership, billing and access are confirmed at the start. The account and media spend are normally best held by your business, so that budget control and historical campaign data stay with you.
Share your target market, business objective and current setup. We will agree the deliverables, responsibilities and next step.
